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Paid Social Bootcamp
Welcome and Important Information
Welcome & Intro Details (23:37)
Paid Social Bootcamp Workbook (4:55)
Your Strategic Approach to Social Advertising
Aligning your budget to your business goals (9:06)
Campaigns & Funnels: Examples with budgets (25:37)
Audiences 101 (16:08)
Creative 101 (7:38)
Paid Social Framework Overview (8:07)
Navigating Business Manager - Cheat Sheets (8:45)
Getting Started with Business Manager
Intro to Business Manager (2:41)
Business Manager Tour (4:36)
Intro to Ads Manager (3:06)
Business Manager Set Up
Setting Up an Ad Account in Business Manager (1:59)
Business Manager Billing Information (2:56)
Assign a Facebook Page to Business Manager (3:50)
Add People to Business Manager (3:07)
Assign or Request Partner Access Through Business Manager (4:07)
Assigning Access to Your Pixel (5:54)
Preparing for Privacy Updates (10:32)
Setting Up Your Pixel & Conversion API (6:44)
Intro To Custom Conversions & How To Set Up (5:26)
Audiences
Intro to Audiences (4:46)
Create Custom Audiences (10:01)
How to Create a Custom Audience from Those Who Have Engaged with Your Content (9:18)
How to Create a Custom Audience from Those Who Have Engaged with Your Videos (3:23)
How to Create a Custom Audience from Those Who Have Engaged with Your Lead Ads (1:43)
How to Create a Custom Audience from Those Who Have Engaged with Your Instant Experience Ad (1:29)
How to Create a Custom Audience from Those Who Have Engaged with Your Shop (2:42)
Create Lookalike Audiences (6:42)
Create Saved Audiences (10:27)
How to Set Up Geotargeting (6:24)
How to Set Up Geofencing (7:24)
How to Check for Audience Overlap (4:06)
The New Boost
Introduction to the New Boost (4:04)
How To: The New Boost + Micro Campaigns (19:44)
The Framework (28:40)
Campaigns and Optimizations
Ads Checklist (9:14)
Master Ads Matrix (13:20)
Ad Set Budget Optimization vs. Campaign Budget Optimization (4:57)
Create a Facebook Page Likes Campaign (16:43)
How to Create Engagement Ads (5:41)
How to Create a Video Views Campaign (8:06)
Set Up A Traffic Campaign (11:22)
How to Create an Instant Experience Ad (6:49)
How to Create Lead Generation Ads (10:54)
Set Up a Conversion Campaign (11:59)
How to Create an Ad to Promote Your Shop (11:28)
Set Up A Retargeting Campaign (19:25)
Social Proof Your Ads (12:02)
Shoppable Facebook + Instagram
Shoppable Facebook + Instagram Features (10:25)
Partnership Advertising
Partnership Advertising (13:14)
Optimizing Campaigns for the iOS Update
Introduction (9:57)
Engagement Ads (2:21)
Video Ads (1:55)
Lead Ads (2:54)
Instant Experience Ads (2:39)
Facebook+ Instagram Shop Ads (3:49)
Action Items (2:39)
Reading Results and Making Optimizations
Set Up Reporting Columns in Facebook Business Manager (7:43)
Reading results & making optimizations (23:59)
Measurement Model
Welcome & Intro Details (2:30)
Tracking Facebook Reach, Impressions and Engagements on Facebook (5:59)
Tracking Facebook & Instagram Follower Growth (2:35)
Tracking Facebook Engagement Rate & Month Over Month % Change (3:35)
Tracking Facebook Post Volume & Month Over Month % Change (2:56)
Introduction To Pulling Metrics on Instagram (3:14)
Tracking Instagram Engagement Rate & Month Over Month % Change (4:35)
Tracking Instagram Post Volume & Month Over Month % Change (2:27)
Tracking Traffic to Site & Traffic to Site from Social & Month Over Month % Change on Google Analytics (2:10)
Tracking Bounce Rate, Average Time On Page, Unique Page Views & Pages Per Session on Google Analytics (1:21)
Tracking Click Through Rate & Cost Per Lead in Facebook Business Manager (1:29)
Bonus Modules
BONUS: Audience Building Seminar from FB Live (47:05)
BONUS: 7.17.20 Q&A with Caitlin (53:06)
BONUS: 7.24.20 Q&A with Caitlin (50:59)
BONUS: 7.24.20 Q&A with Caitlin
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