Paid Social Bootcamp
Welcome and Important Information
Available in
days
days
after you enroll
Your Strategic Approach to Social Advertising
Available in
days
days
after you enroll
Getting Started with Business Manager
Available in
days
days
after you enroll
Business Manager Set Up
Available in
days
days
after you enroll
- Setting Up an Ad Account in Business Manager (1:59)
- Business Manager Billing Information (2:56)
- Assign a Facebook Page to Business Manager (3:50)
- Add People to Business Manager (3:07)
- Assign or Request Partner Access Through Business Manager (4:07)
- Assigning Access to Your Pixel (5:54)
- Preparing for Privacy Updates (10:32)
- Setting Up Your Pixel & Conversion API (6:44)
- Intro To Custom Conversions & How To Set Up (5:26)
Audiences
Available in
days
days
after you enroll
- Intro to Audiences (4:46)
- Create Custom Audiences (10:01)
- How to Create a Custom Audience from Those Who Have Engaged with Your Content (9:18)
- How to Create a Custom Audience from Those Who Have Engaged with Your Videos (3:23)
- How to Create a Custom Audience from Those Who Have Engaged with Your Lead Ads (1:43)
- How to Create a Custom Audience from Those Who Have Engaged with Your Instant Experience Ad (1:29)
- How to Create a Custom Audience from Those Who Have Engaged with Your Shop (2:42)
- Create Lookalike Audiences (6:42)
- Create Saved Audiences (10:27)
- How to Set Up Geotargeting (6:24)
- How to Set Up Geofencing (7:24)
- How to Check for Audience Overlap (4:06)
The New Boost
Available in
days
days
after you enroll
Campaigns and Optimizations
Available in
days
days
after you enroll
- Ads Checklist (9:14)
- Master Ads Matrix (13:20)
- Ad Set Budget Optimization vs. Campaign Budget Optimization (4:57)
- Create a Facebook Page Likes Campaign (16:43)
- How to Create Engagement Ads (5:41)
- How to Create a Video Views Campaign (8:06)
- Set Up A Traffic Campaign (11:22)
- How to Create an Instant Experience Ad (6:49)
- How to Create Lead Generation Ads (10:54)
- Set Up a Conversion Campaign (11:59)
- How to Create an Ad to Promote Your Shop (11:28)
- Set Up A Retargeting Campaign (19:25)
- Social Proof Your Ads (12:02)
Shoppable Facebook + Instagram
Available in
days
days
after you enroll
Partnership Advertising
Available in
days
days
after you enroll
Optimizing Campaigns for the iOS Update
Available in
days
days
after you enroll
Reading Results and Making Optimizations
Available in
days
days
after you enroll
Measurement Model
Available in
days
days
after you enroll
- Welcome & Intro Details (2:30)
- Tracking Facebook Reach, Impressions and Engagements on Facebook (5:59)
- Tracking Facebook & Instagram Follower Growth (2:35)
- Tracking Facebook Engagement Rate & Month Over Month % Change (3:35)
- Tracking Facebook Post Volume & Month Over Month % Change (2:56)
- Introduction To Pulling Metrics on Instagram (3:14)
- Tracking Instagram Engagement Rate & Month Over Month % Change (4:35)
- Tracking Instagram Post Volume & Month Over Month % Change (2:27)
- Tracking Traffic to Site & Traffic to Site from Social & Month Over Month % Change on Google Analytics (2:10)
- Tracking Bounce Rate, Average Time On Page, Unique Page Views & Pages Per Session on Google Analytics (1:21)
- Tracking Click Through Rate & Cost Per Lead in Facebook Business Manager (1:29)
Bonus Modules
Available in
days
days
after you enroll