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Content Strategy Accelerator: April 2022
Start Here
Welcome & Important Info (18:03)
Google Calendar, Q&A Details, and CSA Facebook Group
Purpose and Function of a Content Strategy (4:25)
The Social Shift (6:30)
What We're Building
Weekly Q&As
Q&A Replays
Module 1: Brand Performance Framework
Unique Value Proposition & Point of View (6:44)
Target Persona (11:49)
Target Persona Homework FAQ (2:17)
UVP, POV, and Persona Examples (finished work)
Module 2: Competitive Launchpad
Competitive Analysis (15:20)
White Space Analysis (finished work) (8:45)
Module 3: Content Pillars
Content Pillars (28:52)
Content Pillars in the Wild (16:28)
Content Pillars (finished work)
Module 4: Social Playbook
Create Your Playbook (12:51)
Social Playbook (finished work)
Module 5: Content Planning
Content Planning (31:18)
Content Planning Workflow (10:12)
Tips for Planning Visual Assets (3:33)
Module 6: Growth Roadmap
Intro to the Growth Roadmap (8:34)
Enhanced Organic (7:51)
Audience Builders: Partnerships (8:04)
Audience Builders: Traffic Drivers (6:08)
Closers (7:37)
Applying to Your Content Calendar (6:53)
Module 7: High Performance Creative
The Principles of High Performing Social (38:18)
Trends & Social Listening (24:30)
BONUS: Creative Marketing Masterclass
BONUS: Creative Marketing Masterclass (56:45)
UVP, POV, and Persona Examples (finished work)
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